Another final! „Sonic Gateway" - the sonic identity system Soundize™ Audio Branding designed for eBilet, an Allegro Group brand - has been named a finalist in the Best Sonic Branding category at the Music+Sound Awards 2026.
It is the second international competition this year to recognise the project. Just days ago, Sonic Gateway won the Audio Branding category at the International Sound Awards 2026. Now - as the only Polish agency in the category - we are in the running at one of the most respected music and sound competitions in the world.
A Polish sonic identity alongside Sky Sports and Sprite
The organisers announced the Best Sonic Branding finalists on their official Instagram. Sonic Gateway is up against work for global brands and broadcasters:
- The Sound of Danish National Radio News (Unmute)
- Sky Sports Rebrand (Zelig Sound / Sky Creative)
- The Sound of Sprite (Ear Candy Shop)
- BNR Nieuwsradio 'Het Grote Plaatje' (Friesen Audio)
- Antena 3 News Broadcasts Branding (Banjo Soundscapes / Atresmedia)
- De Jan en Only - Sonic Branding (THNDR Music)
- eBilet: Sonic Gateway (Soundize™ Audio Branding)
The project credits Rafał Konieczny, founder of Soundize™, and music producer Maksym Klimek as sound designers and composers. The winner will be announced on 14 October 2026.
What are the Music+Sound Awards?
The London-based Music+Sound Awards describe themselves as the world's first and only global awards programme celebrating the impact of music and sound across all media - advertising, film, TV and gaming. Entries are judged by specialists in each field: composers, sound designers and music supervisors from leading studios worldwide. The Best Sonic Branding category honours the strongest sonic identity systems for brands.
Why Sonic Gateway resonates with international juries
Sonic Gateway is not another end-of-ad jingle. It is the sound every visitor hears at the entrance to a concert, festival, match or theatre show - the eBilet scanner confirming a ticket. Soundize™ turned a technical beep into a distinctive three-note motif based on the rhythm of the syllables "e-Bi-let", then built a complete sonic identity system around it that the brand can extend across its app, advertising, social media and podcasts.
We designed the sound around the way human hearing picks distinctive signals out of crowd noise, so it works exactly where the brand meets its audience. The full process is in our eBilet case study.
Poland's audio branding pioneer with global ambitions
For more than a decade, Soundize™ Audio Branding has focused on one thing: the sound of brands. We were among the first agencies in Poland to treat audio branding as a strategic branding discipline rather than an add-on to ad production. Since then we have created sonic identities, sonic logos and music for dozens of brands, including eBilet, Kanał Sportowy, Virgin Mobile, XTB, Brand24, Tour de Pologne and ERBUD Group.
A win at the International Sound Awards and a Music+Sound Awards final in the same year show that audio branding from Poland can compete with the best studios in London, Amsterdam and Madrid. And for brands, the message is simple: if you are looking for the leading audio branding agency in Poland - with the deepest experience, the broadest portfolio and internationally recognised work - you've found it.
Fingers crossed for 14 October!
Want your brand to sound award-worthy? Get in touch with Soundize™ or read the full Sonic Gateway case study for eBilet.