eBilet

eBilet, part of the Allegro group, is Poland's largest platform for event ticketing: concerts, matches, festivals, theatre. Rather than design another jingle in the conventional sense, we went looking for a real point of contact between the customer and the brand. Through workshops with the eBilet team, we discovered it's a physical point every attendee has to pass through: the entry gates. That's where a ticket bought earlier finally gets scanned. We realised that this brief moment, these two crucial seconds, are exactly where an ordinary digital transaction turns into the actual experience of the event.

We built the Audio Logo from two layers. The first is an electronic signal that echoes the scanner's own mechanism, installed directly in the devices used at events. The second brings in a more human dimension: a melodic, hummed vocal line, "ty-ty-ry!", that carries the emotion and energy of actually being there. We built the whole thing on an upbeat 126 BPM tempo, so the eBilet brand's music would "get you off the couch" and inspire you to go out. We designed the complete audio branding as a scalable ecosystem, covering ticket scanners, the mobile app, UX sound design, radio advertising, social media and podcasts, with room for whatever the brand activates next.