Grupa ERBUD

Founded in Toruń, Grupa ERBUD is the fourth-largest construction group in Poland, on the market for over 30 years. It employs 2,500 people and runs around 100 projects a year, across Poland, but also in Belgium, Norway, France and the Netherlands. ERBUD wanted to become the first construction company in Poland to create its own, unique sonic branding. The reason behind the decision was above all the wish to give a common denominator to Grupa ERBUD's video productions. The sonic identity was to reflect the look and character of the company in a way that would be understood in the many countries where it carries out its construction projects.

In the sound layer we used original recordings from construction sites, which we made ourselves: hammers, saws, drills, welders, bricks and poured concrete. The result is a coherent, complete audio branding system, including a brand theme (Audio DNA) and an Audio Logo, rolled out on the YouTube channel that presents the company's investments and across its digital promotional material. We also created a unique STOMP piece, performed on one of the construction sites itself. Grupa ERBUD's Audio Branding became the through-line tying the brand's visual identity together, and to this day it reinforces the brand's identity and puts its communication in order across every channel.