Polish marketing portal NowyMarketing has published an expert article by Aleksandra Chróst-Nowakowska, Managing Partner at Soundize™: „Dźwięk, który prowadzi. O nawigacji bezwzrokowej i przyszłości Audio UX" (Sound that guides. On eyes-free navigation and the future of Audio UX - in Polish).
Interfaces built for the eyes alone are running out of road, and more and more of our interaction with technology happens without looking at a screen. Behind the wheel, on a run, in a warehouse or in a crowd - wherever sight and attention are taken, sound has to take over as the main navigator.
In the article, Aleksandra shows how that kind of sound is designed, with examples including:
- mobility and driver navigation apps - Freenow by Lyft and Yanosik,
- solutions that give blind and low-vision people independence - Microsoft Soundscape and Google Running Guide,
- uses in logistics, sport and events, including Sonic Gateway for eBilet, which we designed at Soundize™.
Sound is a design responsibility, not an add-on.
It continues our series on Audio UX - designing sound that delivers usability and brand experience at the same time.
Read the full article in NowyMarketing (in Polish) →
Designing a product, app or device that needs to sound right? Let's talk Audio UX or see how we build sonic identities for brands.
